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Discover the Secrets of Online Business Success: Insights from Graham Cochrane at Kajabi Hero Live 2023

kajabi hero live 2023 online business
Unlocking Success in Online Business: Lessons from Graham Cochrane | Kajabi Hero Live 2023

Have you ever wondered what it takes to achieve success in the online business world? Look no further!

In this blog post, I will share valuable lessons learned from Graham Cochrane, an accomplished entrepreneur, YouTuber, and online business coach. These insights were gained during the transformative event, Kajabi Hero Live 2023. So, let's dive in and explore the strategies that can propel your business to new heights.

Secret #1: Discover Your Oxygen

Graham Cochrane emphasized the importance of discovering your own “oxygen”—the activities that fuel you and keep you motivated. Just like putting on your own oxygen mask before assisting others, taking care of yourself is not selfish but necessary for your success.

Start by making a list of the typical tasks you perform in your business, such as:

  • sending invoices,
  • estimates,
  • following up with clients,
  • and managing recurring payments.

Highlight the tasks that truly energize you, whether it's blogging, going live on social media, or creating podcasts. By focusing on these energizing activities, not only will you feel fulfilled, but you will also serve others more effectively.

Graham's personal examples included podcasting and engaging in conversations that sparked content ideas. Take a moment to identify the tasks that give you energy and make a mental note of how much time you dedicate to them each week. Aim to increase that percentage gradually.

Moreover, consider activities outside your business that bring you energy but might be missing from your routine. For Graham, it was exercise. Remember, taking care of yourself ultimately enables you to provide better service to your audience.

Secret #2: Map Out Your Ideal Work Week

To optimize your productivity and avoid constantly reacting to emails, messages, and customer demands, Graham Cochrane advised planning your ideal work week in advance. Instead of starting the day in a reactive mode, schedule dedicated time for high-level production. This approach allows you to show up as your best self and ensures that your work is not rushed or compromised due to scarcity mindset.

Creating margin within your schedule is vital to prevent rushing from one task to another. Give yourself buffer time because things often take longer than expected. Strategically protect your family and personal time by blocking specific periods where you will not be working. By incorporating these practices, you will gain a sense of control over your time and improve both your business and personal life.

Secret #3: Diversify Your Product Suite

Relying solely on a single flagship product can limit your business's potential. Graham Cochrane stressed the need to diversify your product suite to spread out the workload and capture various market segments. Here are some effective strategies for diversification:

  1. Microcourses: Create short, laser-focused courses that teach a specific skill or solve a particular problem. These microcourses can serve as lead magnets or complementary offerings to your flagship course, allowing you to upsell and cross-sell.
  2. Membership Sites or Communities: Establish recurring revenue streams by offering membership sites or exclusive communities where members can access valuable content and engage with you and other participants.
  3. Group Coaching or Masterminds: Provide high-ticket coaching programs or mastermind groups where participants receive personalized attention and benefit from peer support. These aspirational purchases offer a deeper level of interaction and guidance.
  4. Affiliate Products: Consider promoting and selling complementary courses or products created by others, earning commissions through affiliate partnerships. Kajabi itself offers an affiliate program that you can leverage to generate additional revenue.
  5. Tiny Books: Write concise, solution-oriented books that address specific challenges faced by your target audience. These bite-sized resources can be powerful lead magnets and establish you as an authority in your niche.

Remember, your free content, whether it's a YouTube channel, blog, or podcast, is a valuable product in itself. Treat it with the same level of care and attention as your paid offerings. Provide high-quality content that addresses your audience's needs, ensures it is searchable and evergreen, and drives email list growth.

Graham Cochrane's Journey: From Struggles to Success

Before concluding, let's take a moment to appreciate Graham Cochrane's entrepreneurial journey. He faced significant challenges, including financial hardships and personal setbacks. However, he built his first business, The Recording Revolution, and realized the importance of organizing his business right from the start. Graham's dedication to providing high-quality free content, treating it as a product, and focusing on building an email list were key factors in his success.


Now that you have learned these valuable lessons from Graham Cochrane, it's time to take action.

Start your 30-day free trial with Kajabi today using my exclusive link

Don't miss the opportunity to experience the full power of the Kajabi platform for growing your online business. Remember to subscribe and enable notifications to stay updated with future content packed with strategies and business tips.

If you need personalized guidance to set up your own online business within Kajabi, as an Online Business Strategist and Kajabi Specialist, I am here to help. Schedule a call with, we will unlock the true potential of your business.

Thank you for reading me today and investing in yourself and your online business.

Remember to prioritize self-care, plan your ideal work week, and diversify your product suite to create a thriving online business. Stay inspired, motivated, and continue to grow.

Until next time, take care and see you soon!

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